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EMLemail automation services

Email automation services that reach the inbox, not the spam folder.

Our email automation services build the welcome, follow-up and nurture emails that should go out every time, triggered by what customers actually do and linked to your CRM. We set up your domain's authentication and consent handling first, so the emails arrive, stay within UK rules and are easy to stop for anyone who no longer wants them.

Plan my email sequences → What's included
  • spf · dkim · dmarc set up
  • consent checked on every send
  • you own the lists and templates
email.setupillustration
  • domain authentication records set (SPF, DKIM, DMARC)
  • a welcome sequence triggered by new CRM contacts, with consent checked
  • the sequence stops as soon as someone replies or books
spf · dkim · dmarc set upconsent checked per sendexample sequence
definition

What is email automation?

Email automation sends the right email when something happens: someone signs up, enquires, buys, abandons a basket or goes quiet. Instead of one-off campaigns sent by hand, you get sequences triggered by your CRM or shop, written once and sent consistently. Done properly, it also covers the parts that decide whether emails arrive at all: domain authentication, list hygiene and the consent rules that apply to marketing email in the UK.

Typical flows
Welcome, enquiry follow-up, nurture, abandoned basket and win-back
Deliverability
SPF, DKIM and DMARC set up on your domain before the first send
Consent
Opt-in or soft opt-in respected under UK GDPR and PECR
Ownership
Lists, templates and the email platform account stay yours
sound familiar?

Follow-ups that depend on memory.

Tap what sounds familiar. These become the first sequences we'd write.

Tap anything that sounds familiar.

what's included

Automated email workflows, built to be delivered and read.

Sequences, set-up and the deliverability work most providers skip.

01

Welcome sequences

A short series that thanks new subscribers or enquirers, sets expectations and points them to the next useful step.

02

Lead nurturing and follow-ups

Follow-ups timed to what people do, like booking a call, opening a quote or going quiet, which stop as soon as they reply.

03

Abandoned basket recovery

Reminders for shoppers who leave items behind, linked to your shop, with sensible timing and no pressure tactics.

04

Segmentation

Lists split by interest, service and stage, so customers get emails that fit what they bought or asked about.

05

Deliverability set-up

SPF, DKIM and DMARC on your domain, a clean sending setup, list hygiene and one-click unsubscribe.

06

CRM integration and tracking

Your email platform linked to your CRM and shop, with replies, bookings and sales tracked back to each sequence.

built for the inbox

Emails that get sent, or emails that get read?

Pressing send is the easy part. Here's what decides whether automated email helps your business or harms your domain.

inbox placement: a gamble
AuthenticationSent from a domain with no SPF, DKIM or DMARCSPF, DKIM and DMARC set up and checked before launch
ConsentEveryone in the CRM gets marketing emailsOpt-in or soft opt-in checked on every send
TriggersFixed dates, whatever people doTriggered by real actions, stopping on reply or booking
UnsubscribeHidden or broken linksOne-click unsubscribe, honoured straight away
MeasurementOpen rates onlyReplies, bookings and sales tracked back to each sequence
how it works

From one-off sends to sequences that run themselves.

Four steps, starting with a free 20-minute call and a quote within 24 hours.

  1. 01

    Understand your goals

    We look at your customers' journey, your current lists and how consent was collected, then choose the sequences worth building first.

    → sequence plan
  2. 02

    Set up the foundations

    Domain authentication, the email platform, CRM connection and segments, all tested before any customer gets an email.

    → authenticated sending
  3. 03

    Write and build

    We write the emails in your voice, build the triggers and timing, and test every branch with sample contacts.

    → tested sequences
  4. 04

    Launch, monitor and optimise

    We go live, watch delivery, replies and unsubscribes, and improve subject lines, timing and content from real results.

    → live sequences + report
tools we use

Email platforms we work with.

We'll usually build on the platform you already use, or recommend one that fits your size and budget.

// email platforms
MailchimpBrevoKlaviyoHubSpotGoHighLevel
// sending & deliverability
SPFDKIMDMARCPostmarkGoogle Postmaster Tools
// connected to
ShopifyWooCommerceWebsite formsCalendlyn8n
// writing & design
Plain-text emailsMobile-first templatesPersonalisationA/B testing
what drives the cost

How much does email automation cost?

Four factors shape the work. Pick what fits and we'll send an exact quote.

Sequences

Each sequence is planned, written and tested on its own.

Copywriting

Writing every email adds time; editing yours is quicker.

Integrations

CRMs and shops add triggers, data mapping and testing.

List health

Old or unclear lists need cleaning and consent checks first.

keep exploring

Related services.

WAP

WhatsApp automation

Instant replies and reminders on the app your customers use most.

Explore → LGA

Lead generation automation

Capture and qualify leads before the first email goes out.

Explore → CRM

CRM automation

Pipelines and tasks that keep your contact data clean.

Explore → GHA

GoHighLevel automation

Email, SMS and pipeline automation in one platform.

Explore →
faq

Email automation questions.

Usually the welcome or enquiry follow-up sequence, because it reaches people when they're most interested. For shops, abandoned basket reminders come next. We'll look at your customer journey and pick the sequences likely to make the biggest difference.
Common causes are a domain without SPF, DKIM and DMARC, sending to old or unengaged lists, and missing unsubscribe links. Gmail and Yahoo now expect authentication from all senders, with stricter rules for bulk senders. We fix the set-up before building sequences.
For marketing emails to individuals in the UK, PECR generally requires consent, or the 'soft opt-in' for existing customers who bought similar products and were given a chance to opt out. Every email also needs a working unsubscribe. We'll review how your list was collected.
Often the one you already have. If you're choosing, it depends on list size, whether you run a shop, your CRM and budget; Mailchimp, Brevo, Klaviyo, HubSpot and GoHighLevel each suit different businesses. We'll recommend one and explain why.
Yes. We can write every email in your voice, edit drafts you've written, or build sequences around content you supply. Plain, useful emails that sound like a person usually work better than heavy designs.
We track delivery, replies, bookings and sales from each sequence, not just opens, which are less reliable now that some email apps load images automatically. You'll get a simple report and recommendations for what to change.
start your sequences

Tell us who should hear from you next.

Send us your website and the email platform you use. We'll book a free 20-minute call and send a quote within 24 hours.

https://

quote within 24 hours · you own your lists · consent respected on every send